Wellness PR

When it comes to creating a PR strategy, it’s vital it’s personal to your brand and goals. For this reason, our team will craft a personalised strategy and involve you at every step to ensure we’re completely aligned on your goals. If you choose to pursue the rest of your PR journey with us, we’ll then work with you to decide the necessary content which will ensure coverage opportunities for your wellness brand. We will endeavour to increase the presence of your wellness brand within the media and build on our success by utilising other avenues of engagement such hosting events and offering review treatments for journalists.

In a nutshell, the aim of marketing is to increase the interest around a brand, whereas PR is crucial to help your brand stand out from the crowd. Effective PR within the wellness industry forms key, authentic relationships between the brand and press. The more visibility of the brand, the more it is trusted by the media, which enables the brand to develop strong relationships with consumers, doctors and KOLs. Wellness PR can be a key milestone in the development of your business.

Yes. Offering a free opportunity for journalists to engage with and review your brand can guarantee coverage. It can also ensure the best kind of coverage which is authentic and written based on real results. At SA Comms, we are very selective in which journalists to offer treatment, not only ensuring it is worth your time/investment, but also that the journalist fits with your brand goals. Therefore, we ensure all journalist opportunities achieve impactful and valuable coverage.

The pace at which we work will become very apparent within the first week of working together. While press coverage can take a little while to come to fruition, especially as we have to allow time for a journalist to be booked in for a treatment or to trial a product, you will see coverage that aligns with your brand within a matter of weeks. The pace at which coverage lands can vary as print titles are developed further in advance than you might expect, meaning you can wait a few months until they’re available, however digital pieces can often be made live within a few weeks, or even the same day.

We believe that working with wellness brands on retainer packages, rather than tying brands into contracts, forms the best relationships. Our minimum retainer length is 3 months, providing you with the flexibility to choose whether you’d like to continue working with us on a monthly retainer thereafter.

We have a range of packages for wellness brands which can vary depending on what aspect of the brand you’d like to focus on for PR efforts. Our packages start from £1950 per month, but we will have multiple calls before we get started to formulate a package that works best for you.