Medical Aesthetics PR

Medical aesthetics is our specialty. Whether your goal is to launch, grow, or reinvigorate your aesthetics brand, we’ll creatively craft a personalised strategy framework with you to achieve your goals. The strategy framework will outline things such as key messages, target media lists and influencer strategy. If you’d like to move forward on your PR journey with us, we’ll then start to pull together all of the relevant content that we’ll need to ensure coverage opportunities for your brand so that we can move forward for you at pace leaving no stone left unturned. As we increase your presence within the media, we will also discuss further opportunities for you such as offering press days, events and inviting journalists to trial treatments.

The role of marketing is to increase interest in a brand or product by understanding the target audience and advertising in spaces where customers can be found. However with many medical aesthetic brands offering devices or treatments that provide results and solutions, PR is an essential tool for standing out from the crowd. Effective PR for a medical aesthetic brand will result in relationships between the brand and press that are built on trust and visibility, which then feeds into creating an authentic relationship with clinics, doctors, KOLs, and consumers. Using traditional, digital, and broadcast activities, PR will help your medical aesthetic brand maintain a positive reputation.

Yes; providing treatments for journalists to review is one of the best ways to secure coverage as it provides the bridge for forming a relationship built on authenticity, trust, and real results. We will invite journalists to trial a treatment at your clinic, or a clinic that houses your device, and will follow up to ensure the treatment translates to coverage. Using a strategic targeted approach, the team will ensure all treatments achieve coverage in line with your strategy.

The pace at which we work will become very apparent within the first week of working together. While press coverage can take a little while to come to fruition, especially as we have to allow time for a journalist to be booked in for a treatment, you can absolutely expect coverage to start to land for your medical aesthetics brand within the first month of working with us. Should your focus be on print titles, of course this will naturally take a little longer as we are often working on summer issues just after Christmas. However, for digital pieces, we can sometimes see these land the same day.

We work with medical aesthetics brands on retainer packages, however, our minimum contract term is just three months with the option to continue on a rolling monthly basis thereafter.

We offer a number of packages for medical aesthetics brands, from founder profiling retainers through to our brand PR. These start from £1950 per month.