If you search ‘influencer marketing’ on Google, you’ll find reams of information explaining the significance it has on consumer behaviour.. But is influencer marketing sustainable? Or is it slowly running itself out of appeal for businesses.

Influencer marketing is one of the most popular ways for a brand to engage with their target audience because of the positive return on investment that it provides. Consumers are often ‘influenced’ to purchase a specific product based on recommendations from their favourite influencers, which if capitalised by a brand can then increase website traffic, sales, and brand reputation. With all of the associated benefits, the use of influencer marketing has rapidly increased, but also evolved equally as quickly.

Many beauty brands utilise social media for influencer campaigns, advertising, or building a core community, and you wouldn’t be wrong for questioning whether social media is a useful tool.

If you’re here on this website, you quite possibly understand a little about the true power of PR already.

But while sporadic and indeed reactive PR can create great success when it comes to a brand’s communications, a well-planned PR strategy can be one of the fastest ways to grow brand recognition.

Rather than publishing content and crossing your fingers, you then have an action plan to help you reach specific goals.

It’s incredibly easy to confuse the two ideas, the two are often so interlinked.

The main difference? Marketing is focused on promoting and selling a specific product, whereas PR is focused on maintaining a positive reputation for a company as a whole.

When it comes to maximising the potential and success of your business, the most important thing you can do is to make yourself known. While securing a piece of coverage in Vogue might be what you’ve always dreamed of, your success may stop there if you do nothing more with the coverage. Your consumer needs to know about your press coverage.

Here are 4 tips to help you elevate your success.

Here are our 5 top tips when it comes to ensuring PR success and standing out amongst the competition.

From Tesla’s clever marketing move from an all-leather car model to New Balance’s new lease of life, the powerful impact that PR can have on society is not to go unnoticed.

If you've decided to engage a PR consultant it's a solid first step in any company's marketing efforts - especially in industries as competitive as beauty, wellness and medical aesthetics.

And while a PR can achieve wonders for your brand, remember that a truly successful strategy requires your active participation.

We have the power to evoke change through the word choices that we make within our releases, the language we choose to avoid, the clients we choose to represent and the passion that we put into our comms to push messages that we know can change things for the better.

It’s not just your online presence. Your conversations, the interactions you have and even your overall demeanor all create your personal brand. Your brand is your reputation and how others will decide to view you for years, even decades, to come.