Effective press coverage: why it’s essential and how to maximise it
When it comes to maximising the potential and success of your business, the most important thing you can do is to make yourself known. While securing a piece of coverage in Vogue might be what you’ve always dreamed of, your success may stop there if you do nothing more with the coverage. Your consumer needs to know about your press coverage.
Here are 4 tips to help you elevate your success.
Take advantage of social media
In today's society, nothing is more powerful than social media. Over 4.62 billion people across the world use social media. So it’s no surprise that the sites and apps bombarding our phones are the most influential method of maximising your press coverage.
The takeover of platforms such as Instagram and Facebook has significantly enhanced the engagement of brands. Ad spending on social media is projected to reach over $173 billion in the next year. Whether it's wondering what pair of shoes we should buy or where we should go on holiday, the one place we go for advice is our trusted social feeds.
The most desirable attribute of social media owns is its ability to provide immediate interaction. It takes 2 minutes to create and post a story to your Instagram account. With this in mind, after securing a piece of coverage, an effective way of communicating this would be to post it on your social media with an added link to the item. This way, followers will instantly see your achievements and become invested in them.
2. Sign off with a statement
While it may be the most powerful tool, social media isn’t the only place offering effective attention. To truly maximise your press coverage, sprinkle the link over everything and anything.
Add the article to your email signature; a short tagline such as ‘Recently Featured In’ with a link to the piece goes a long way. It is an easy and effective way to share your latest coverage and this way, recipients will grasp your potential.
3. Display the coverage on your website
You set up a website because you want to show off your potential. So why wouldn’t you communicate your achievements on the site? We don’t advise you to copy and paste the coverage onto your space as this would be copyrighted. However, providing a sneak peek and then linking the remainder could be an efficient strategy.
Any coverage or success story should be posted to your website so that any online browsers or intrigued consumers can see how amazing you are.
Why not set up a page on the website specifically for your coverage? Be proud of what you are achieving. Create a space that makes it easy for you to link and mention logos and media outlets. Any coverage or success story should be posted to your website to optimise your growth for any web browsers or intrigued customers to see.
4. Share the coverage with your team
While this step may only encourage growth internally, it is one of the most important steps to take. It will motivate and encourage your team and reminds them that their work as a collective is making an impact on the business as a whole.
Spread positivity in the workplace and more often than not, you’ll see the rewards. Show them that you appreciate their work. This will optimise self-belief and will give them the confidence to reach out to bigger media outlets therefore maximising press coverage.
5. Thank the journalist
Showing your appreciation will go a long way. Always thank the journalist for the coverage and show them that it means a lot to you. If a journalist feels a genuine reaction from you, they are more likely to build a relationship with you. This may then lead them to contact you again in the future regarding more coverage pieces. Additionally, let them know that you’re sharing it across your platforms. They’ll appreciate the gesture (it’ll increase their readership).
Get the coverage you deserve with Sophie Attwood Communications
Our dedicated team of PR experts offer on-hand advice and support to keep you on top of your game at all times.
Contact us today for guaranteed results.
