Skincare PR

Initially, we’ll arrange a meeting with you (which can be in person or virtual) so that we can learn more about your brand, the products, and what you’d like to achieve with help from our PR efforts. Following this, we’ll formulate a strategy framework for you to consider before confirming if you’d like to move forward. The strategy will detail everything you need to know including our key messaging angles, target media lists and any other relevant factors such as influencer outreach, should you choose to add extras to your PR package. Once you have signed our terms and given us the go ahead, we’ll request relevant content that will ensure coverage opportunities, this could include things like product ingredient lists. As we increase your presence within the media, we will also discuss further opportunities for you such as press events for new product launches.

Many think that PR and Marketing are the same thing, however for your skincare brand they’re very different. Marketing can increase interest in your products. However, in a very saturated market, PR is crucial to help your brand and products stand out from the rest. Where marketing will focus on advertising, effective PR for a skincare brand will develop crucial relationships built on trust, authenticity and visibility. Moreover, if the press trusts that your skincare works, consumers will think the same.

If you want journalists to love your skincare products as much as you do, we highly recommend providing samples for them to try. The size of the samples is completely up to you, however we find that journalists appreciate full size products so they can ‘put them to the test’. We will discuss with you the best way of sending samples, whether that be from you to the journalist directly, or by having a stock of your products in our office for us to send. The latter will allow us to track the samples more efficiently and prevent anything from getting lost in the post. The most important factor of sample send outs is ensuring all samples achieve coverage in line with your strategy. For this reason, we are very selective about who we send samples to and will aim for every sample to achieve an authentic and impactful relationship with the journalist that translates into quality coverage.

You can be as creative as you like with PR packages. There is no pressure to send anything more than the products themselves, especially if you believe the product can do more talking than any leaflets! Personalised messages can be a nice touch for building relationships. Providing more information about the products, particularly ingredient lists, can also be helpful, however, we provide journalists with press releases containing all the information they need. Rest assured that if your budget will only allow for sending samples, this will achieve your goals just as effectively.

Our brand team works at a very fast pace to put your products in front of the journalists immediately. For this reason, you can expect to see coverage within the first few weeks. Depending on the type of coverage, some pieces can take a little longer, particularly anything in print which is worked on months in advance. Similarly journalists like to have a few weeks to trial skincare products before writing about them. However many digital pieces can go live the same day. Regardless of the type of coverage, we will keep you updated constantly on what coverage is expected and when it goes live.

We offer skincare brands the opportunity to work with us on retainer packages, the minimum of which is three months. After this point, you have the flexibility to choose whether you’d like to continue on a rolling monthly basis.

The skincare brand packages can vary depending on what you’d like to get from PR. Packages start from £1950 per month, but we can discuss the best package and price for you during our initial calls.